| Getting employees to enroll for benefits in a timely manner has long been a struggle, and the pandemic has not made things any easier. There are no longer in-person touchpoints to meet with employees, and emails with important benefits information run the risk of getting lost in the shuffle—but this can be avoided. This free guide from PoliteMail, “Using Email for Effective Open Enrollment Communications,” shares tactics and strategies for delivering email messages that ensure employees receive this essential information and get them to act. | |
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This free guide shares numerous tactics for delivering effective email messaging during open enrollment, including: Identify your audiences and apply targeted messaging to key segments Send emails frequently during the open enrollment period, but keep messaging clear and concise Schedule emails to be sent first thing in the morning to increase readership and engagement Ensure your open enrollment campaign inspires employees to act. | 