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MarketingSherpa Insights from November 26 – December 7 |
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Mobile Marketing: Since you shouldn’t do pop-ups on mobile devices, here are some other ideas | | Google is deprioritizing sites with intrusive, unsolicited modals on mobile. It’s not that modals can’t be used, or take up a large amount of the screen, but the user should be the reason the modal happened and there should be a clear way out of the modal. Here’s how we built a modal for the mobile version of the MarketingSherpa website that conforms to these restrictions. | | |
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MarketingSherpa Podcast Episode #1: The role of the human connection in your marketing | | We’re launching a fun, informative and occasionally irreverent new content format – The MarketingSherpa Podcast. In the first episode, we explore how adding humanity to your marketing can improve results. Read on and listen in as we discuss ways to utilize the human connection in a marketing world gone gaga over tech. | | |
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What to Do When Your Boss or Client Has a Bad Idea (via Target Marketing) | | There are bad ideas. And as marketers, it’s our job to do battle against them. In the “there are no bad ideas” brainstorming meeting, if the idea is bad enough and I know the person well enough, I point out that some ideas are in fact bad. And pretending there are no bad ideas actually isn’t helpful. Read on to learn five tactics for killing bad ideas in a marketing meeting. | | |
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NEW! Mobile Conversion Micro Course | In this complimentary course, you will learn: - The 4 most important elements to consider when optimizing mobile messaging
- How a large telecom company increased subscriptions in a mobile cart by 16%
- How the same change in desktop and mobile environments had opposing effects on conversion
and more .... | | |
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(If we already have your information, to make things quicker, the button below will take you directly to the first session.) |
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A/B Testing Summit: A free online conference | Dec. 12-13, 2018 | Keynote Session: Flint McGlaughlin
Design Hypotheses that Win: A 4-Step Framework for Gaining Customer Wisdom and Generating Significant Results
A/B Testing Summit is a two-day online conference for digital marketing decision makers and testing practitioners who want to build a best-practice experience optimization program to grow revenue.
Get expert insights on testing, personalization and analytics, and be introduced to game-changing experience optimization technology. Join us | | |
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These are the most popular resources from the last 14 days | | | Coming soon ... | The MarketingSherpa family (including MarketingExperiments and MECLABS Institute) is increasing its content and research investment. Be on the lookout for these upcoming topics: - QA checklist for mobile testing
- Translating landing page wins to mobile
- 6 mobile marketing tactics from a high-performing marketer
- Mobile insights from Wharton professors
- What to do when your boss or client has a bad idea
- And more …
| | 3 Ways to Maximize our Research: Free Reports Online Learning Research Partnerships | | |
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