Humans are hard-wired for connection and community. In fact, we "go to" events, but we "join" communities. And the time is now for brands to pay back years of interaction debt and build trust with audiences in new ways - ultimately leading to ongoing value & exponential growth. The secret? Building brand communities—using your event or experience as the catalyst to create connections that last long after your event ends.

During this virtual event, Spiro™, in partnership with BizBash, will explore the creation of brand communities. Here's what you'll learn:

• What “community” means—and why it works for brands
• How to meet your audiences where they are and forge meaningful relationships
• How to design a true community-centered experience by talking through Spiro’s CCXD™ (Community-Centered Experience Design)
• How to measure the value of events, experiences, and community
• How you can become not just an experience designer, but a community designer