Join us for this live webinar on September 11, 2018 at 2:00pm ET.

For years, dealers have understood that good photos and descriptions, as well as fast, reliable syndication is essential to retailing new and used vehicles. As the online to in-store process for car shoppers becomes increasingly important, the online merchandising of new and used vehicles becomes ever-more critical for dealers and others who want to connect with buyers and differentiate themselves from the competition. However, only a small portion of dealers are confident in their ability to successfully stand apart from their competitors.

Refining your merchandising strategy and adjusting to evolving trends like use the use of social media will allow dealers to cost-effectively and quickly reach more customers while establishing a differentiated presence in the marketplace.

By attending this webinar, dealers will learn:

• Best practices and insights in the today’s marketplace that are leading to successful dealership differentiation through merchandising.
• Recent trends playing a role in car shopper expectations.
• Trends appearing now with technology and car shopper behavior that will play a role in online merchandising for years to come.

SPEAKER

Russ Daniels Senior Manager of Product Marketing Homenet Automotive and vAuto