WardsAuto Dealer Edition
WardsAutoDealer Edition
 

NOVEMBER 5, 2019

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It Pays to Personalize: Profits and Your CRM Are Linked
A customer’s relationship with their car is a special one. As a dealer, it’s your job to bring the two together. You’re the matchmaker, the facilitator and the go-between in this important relationship. Learn more about how to achieve this from VinSolutions!

French PSA’s USA Point Man Out to Change Auto Retailing

“We must return retail profitability to our industry,” says Larry Dominique, who is paving the way for Peugeot’s U.S. return.

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Go All-In With Trade-Ins

Here’s a 2-step strategy for selling more used cars at good margins.

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5 Reasons to Put Value Over Price

'Marathon' auto dealerships strive to survive over the long haul.

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Who Wants Self-Driving Vehicles? Survey: Not Many

“I’m going into engineer mode here, but that’s a glass table,” says Doug Betts, referring to an autonomous-vehicle concept interior.

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