Friendly's files for bankruptcy; Encouraging employees to vote; Using frontline employees in your comms program; and more

DAILY SCOOP

Friendly’s files for bankruptcy, ‘Sesame Street’ celebrates Cookie Monster’s birthday, and 72% of U.S. citizens of voting age use social media

Also: CoxHealth shows off costumes for its NICU residents, Wrangler partners with ‘Rick and Morty’ after in-show mention, Fox TV tweets self-care meme, and more.

THE CONSULTANT IS IN

6 ways your organization can transcend politics and help get out the vote

Ahead of an historic presidential election—and amid deep national division—how should your organization engage employees?

INTERNAL COMMUNICATIONS

5 ways to tap the power of frontline managers in your communications chain

Workgroup leaders are the connective tissue between your overall strategy and your rank-and-file employees. Three experts describe how they increased the communications effectiveness of their managers.

CONTENT MARKETING

6 reasons your content marketing program is struggling

It all comes down to strategy, calls to action and an effective measurement program.

RAGAN AWARDS

Don’t miss this week’s late-entry deadline

This Friday, Oct. 30, will be your last chance to enter Ragan’s Employee Communications and Top Places to Work Awards. Complete your entry now!

WELLNESS

Ragan Communications launches Workplace Wellness Insider

With the welfare of employees a major focus of organizations combating a pandemic and other crises, Ragan Communications has announced the launch of a subscription service tailored to wellness, human resources and communications professionals.

DAILY SCOOP

NHL’s Arizona Coyotes drop draft pick after backlash, Walmart removes guns from shelves due to ‘civil unrest,’ and brands make fun of tone-deaf Kardashian tweet

Also: Carters offers personalized videos from Santa, a Halloween costume encourages voting, 68% of agency executives have altered their offerings during COVID-19, and more.

STORYTELLING

Ragan survey: Brand storytelling increases in importance

And communicators are doing a lot more of it, too.

STORYTELLING

5 ways to get purposeful communication right during the COVID crisis

It’s never been more important to show that your organization stands for more than the bottom line.

A DAY IN THE LIFE

CMW Media’s Kyle Porter shares tips for navigating the current comms landscape

His main message to everyone for the remainder of the year: ‘Just hold on.’

PR INDUSTRY

How to pursue and prioritize mentoring amid COVID-19

As we remain holed up at home, now is the perfect time to invest in someone else. Here’s how to help boost a colleague’s career— and enhance your own.

RESEARCH SNAPSHOT

Report: 2020 leaves its mark on the PR industry

For USC’s Annenberg School 2021 Relevance Report, respondents share new priorities and attitudes when looking to a post-COVID future.

A DAY IN THE LIFE

How the PR Office’s Shimon Cohen takes the pandemic one month at a time

This PR leader agrees that the amount of time spent on Zoom has been the biggest change to adapt to during COVID-19. As for the future? He advises taking things slow.

DAILY SCOOP

Girl Scouts tweet support for Amy Coney Barrett; 78% of marketers report more higher engagement, and Orbit offers PR stunt for young singles stuck at home

Also: Re/Max partners with Children’s Miracle Network Hospital on face mask offering, how PR pros are rethinking e-commerce strategies, meal prep solutions for homebound pros, and more.