From CTV to digital audio, what ’s your ad budget focus?

In 2020, the long-foretold shift from analog to digital became a reality for many. Linear budgets shifted to CTV, terrestrial radio shifted to digital audio, and billboards and posters gave way to digital out-of-home. But allocation has varied from advertiser to advertiser.

In this survey, we're exploring how brands and agencies have allocated their budgets across digital platforms in the wake of the pandemic, and whether these trends indicate a permanent or temporary change. Take the survey to receive a $5 Starbucks gift card along with a link to the full report. Sponsored by Zeta.