Since ChatGPT became a breakout hit, the names of numerous AI companies and products have entered the cultural vernacular. And rapid developments in AI have led to a lot of new AI brand names. Additional coverage: - Future plc’s CFO Penny Ladkin-Brand announced on Thursday that she is stepping down, as the U.K.-based media company reported declining revenues and a new two-year investment plan to get back to growth.
- Next year will be a major year for advertising as the U.S. presidential election boosts political spending. Agencies also anticipate other key drivers, including retail media, digital, sports and CTV, to contribute to growth.
- For the moment, Roblox is still brands’ most effective entry point to the metaverse — and the leading Fortnite studio Atlas Creative has taken note, announcing a strategic expansion into Roblox.
- Even as linear TV ad spend declines, 23andMe is reinvesting in the channel to boost brand awareness.
- As the world grows its own AI lexicon, Digiday spoke with the naming expert behind iconic names like Blackberry, Azure and the Impossible Burger.
- The release of “Lego Fortnite" is one of Epic’s most ambitious brand partnerships yet — and it showcases Lego’s skillful use of video games to market both its core products and its homegrown intellectual properties.
- Our most-read story this week: UM and Magna undergo multiple rounds of layoffs amid client losses
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| Top Stories |  | | Ivy Liu |
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| | | | | Since ChatGPT became a breakout hit, the names of numerous AI companies and products have entered the cultural vernacular. | | |
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howdy! | | | | | Future plc’s CFO Penny Ladkin-Brand announced on Thursday that she is stepping down, as the U.K.- based media company reported declining revenues and a new two-year investment plan to get back to growth. | | |
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| | | | | Brands are producing more impactful ads by turning to research and marketing trends to inform where audiences prefer to experience ads and what formats resonate with them the most. | | |
howdy! | | | | | 2024 will be a major year for advertising as the U.S. presidential election boosts political spending. Agencies also anticipate other key drivers, including retail media, digital, sports and CTV, to contribute to growth. | | |
| | | | | As sports enter an era of streaming and simultaneous broadcasts, marketers are building robust omnichannel strategies to effectively target fans during live sports streams. | | |
howdy! | | | | | For Atlas Creative, expanding into Roblox is not solely a play to scale up. The company believes there are concrete benefits that will come with having a hand in multiple metaverse platforms. | | |
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| | | | | Marketers are working toward a standard set of metadata tags that will allow more efficient tracking of premium environments for consistent, high-quality ad experiences. | | |
howdy! | | | | | Even as linear TV ad spend declines, 23andMe is reinvesting in the channel to boost brand awareness. | | |
howdy! | | | | | As the world grows its own AI lexicon, Digiday spoke with the naming expert behind iconic names like Blackberry, Azure and the Impossible Burger. | | |
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