How Snapchat's pitching original shows to advertisers, The woke agency exec: Truffle Pig's Paul Marcum on being vocally anti-Trump, Thakoon's business restructuring is a blow to see-now-buy-now, Daily eNL
| Lucia Moses The legacy publisher has launched a string of digital experiments over the past couple of years, but many have been deprived amid a scarcity of resources, reorganizations and executive departures. |
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| Sahil Patel Snap is talking up its original shows initiative to advertisers, who see it as a welcome differentiator between Snapchat Discover and Instagram Stories — for now. |
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| Sponsored Content TripleLift People have long been discussing the challenges and benefits of header bidding for publishers, but what about the buyers? Often left out of header bidding conversations, buyers need more attention and transparency from publishers, especially if those publishers are looking to establish long-term relationships with them. In order to start these crucial conversations with buyers, publishers need to learn to speak their language rather than sitting back and simply asking for "a bigger check every month." Sponsored by Triplelift |
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| Shareen Pathak “Fundamentally, I believe in American values that I don't think have changed.” |
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| Hilary Milnes Designer brand Thakoon made a big move last September when he switched to a direct-to-consumer, in-season business model. Less than a year later, his business has been put on hold to undergo a restructuring. |
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| Sponsored Content Workfront An agency is no glamorous movie set. Demanding clients, overworked team members, ineffective review and approval processes can hinder your ability to produce the best quality work. Agency chaos can make you may feel like you're stuck with no way to manage it all, but it's time to stop living the grind. Learn how to streamline your processes and produce your best work, without burning out your teams. Sponsored by Workfront. |
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| Tanya Dua “Everybody seeks a sense of steadiness, tranquility and stability in their lives, but it's important to also embrace variations, change and disruption.” |
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