From omnichannel to optichannel, marketing’s return to rationality RRD Marketing Solutions' GM, Todd Thompson, discusses how optichannel is marketing’s return to rationality — something that has evolved from omnichannel frustrations.
ClickZ Daily: March 4, 2020 |
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| Happy Wednesday! Today we have RRD Marketing Solutions’ GM, Todd Thompson, discussing how optichannel is marketing’s return to rationality — something that has evolved from omnichannel frustrations. He writes: In ditching the omnichannel mindset in favor of an optichannel one, brands must recommit to what they should have been doing all along: creating experiences that give customers what they need in the way they want it. Also InfoSum’s Richard Foster argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and advertisers, without the hang-ups associated with ID alliances as they currently exist. Also ICYMI: Sitecore®, a global leader in digital experience management software, has named Tom De Ridder as chief technology officer, reporting to Sitecore chief executive officer, Mark Frost. LiveRamp®, the trusted platform that makes data accessible and meaningful, launched LiveRamp Safe Haven®—a new platform that enables secure, permission-enabled data sharing for brands and their partners. Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn Marketing Solutions. The majority of B2B brands (62%) say they could get ‘at least half’ of their revenue from online commerce by 2025, finds new report by customer-centric digital experience company, Episerver. Stackline, a retail analytics and ad provider for brands and manufacturers, announced Ad Manager, an intelligent ad automation tool that applies real-time bidding, competitive advertising, profitability, conversion, and incrementality data to develop and dynamically optimize high-performing ecommerce ads. Mobivity Holdings Corp., a global provider of personalized customer engagement solutions that drive customer frequency and spend, announced its Recurrency™ platform integration with Oracle MICROS Simphony POS. |
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Digital Marketing Todd Thompson RRD Marketing Solutions' GM, Todd Thompson, discusses how optichannel is marketing’s return to rationality — something that has evolved from omnichannel frustrations. |
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Data-Driven Marketing Richard Foster InfoSum's Richard Foster argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and advertisers, without the hang-ups associated with ID alliances as they currently exist. Read more |
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| AI Timothy Seward ROI Revolution's Timothy Seward highlights the tech and trends that will reshape the world of digital marketing over the next decade, and common mistakes businesses make when creating a digital strategy and how to avoid them. Read more |
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| Content Marketing Calvin Carter Calvin Carter, CEO of Bottle Rocket, discusses how having an online presence is no longer enough to retain customers. Read more |
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| Content Marketing Barry Levine New report from Getty and YouGov highlight four key “forces” -- sustainability, technology, wellness and realness -- that drive consumer preferences around visual content and impact purchase decision making. Read more |
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| Emerging Technology Sigvart Voss Eriksen As more and more smart devices enter consumers home, how will that impact their experience with brands and what opportunities does that bring? Tapad's CEO, Sigvart Voss Eriksen discusses... Read more |
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Analytics CDP (or the Customer Data Platform) collects data from the internet and offline sources in real-time in order to create a unified customer view, that can power highly-personalized marketing campaigns. Download now |
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| Agency Spotlight Get ready for the year ahead with our guide to the latest styles based on billions of image, video and downloads. Bright colors, cartoon faces, and ostentatious animal patterns show a vibrant undercurrent in this year’s trends. Download now |
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