| Good morning, reader. I’ve got some big news for you today, so let’s get right to it, shall we? In addition to all the subjects you already know we care about here at InsideHook — whiskey, style, travel, wellness, etc. — we are also sports fans. And as we creep toward the end of baseball season (even as my New York Mets are hanging tough against the evil Phillies), many of us turn our attention toward basketball — college basketball, especially. Which is why I’m so excited to announce that we’ve partnered with renowned sportswriter and broadcaster Seth Davis for a brand new venture called Hoops HQ — a soon-to-launch media company dedicated to the great game of college basketball. You may recognize Seth from his work as a March Madness studio analyst for CBS Sports and Turner Sports, or as a longtime contributor to The Athletic or to Sports Illustrated before it. He’s the author of nine books, six of which prominently feature college basketball. He’s among the most plugged-in reporters in all of sports media and has an absurdly long list of coaches, players and all-around basketball experts in his contacts. As co-founder and editor-in-chief of Hoops HQ, Seth is assembling a dedicated team of all-star reporters who will bring you direct access to the people and stories that make men's and women's college basketball so compelling.Set to launch just in time for the early-November season tip-off, Hoops HQ will cover the sport from every conceivable angle. Profiles of the most interesting characters in the game, in-depth analysis, breaking news, betting picks and tips, NBA draft storylines, the transfer portal, NIL, the coaching carousel, conference realignment and recruiting. Seth and his team will offer the kind of access that will allow you to enjoy the coming season on an entirely new level. As an InsideHook subscriber, you’ll score a free, two-week trial to Hoops HQ when it launches at the end of October. (There's nothing for you to do — the trial will start in a couple of weeks.) Till then, feel free to check out Hoops HQ on Instagram, TikTok, Facebook and X. To opt out of your free two-week trial of Hoops HQ, click here, but I very much do not recommend doing so! Mike Conklin
Editor-in-Chief, InsideHook | 