ALL-NEW METRICS FOR NEW CAR SUCCESS As the new car market continues to change, it’s important to change the way you reach shoppers and the metrics you use to measure your success. To create a successful new car strategy based on insight, pay close attention to these key metrics: percent of fast-moving inventory, price-to-market rank and VDP engagement. Master the Metrics
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“The idea was to create a unique, minimalistic, interactive place where the car was the star,” says Wael Berrached of Eview 360, which designed the spots.
Mopar’s Pietro Gorlier talks to WardsAuto about what he considers the wonderful world of accessories, how dealers can sell more of them and his own personal ride, which sounds like something to behold.