Report: The Future of Marketing
Econsultancy’s annual Future of Marketing report brings together survey results from more than 1,000 marketing professionals and examines the key trends and challenges shaping the industry.
This edition, exploring marketing in 2025 and beyond, covers: Generative AI: From personal productivity to insight generation, the report reveals the top use cases for GenAI tools and whether they are matching up to marketers’ expectations.
Customer experience: Consistently being seen as pivotal to performance, the report looks at the drivers and barriers of exceptional CX and asks, are we there yet?
Marketing effectiveness: In an increasingly complex media ecosystem, how are marketers navigating the landscape, and what are they doing to achieve creative excellence?
Training and skills: Essential not only to staying competitive, but also to the ability to harness new technologies, the report reveals that the key difference between market leaders and those that underperformed is the prioritisation of skills. How can companies ensure they don’t fall behind? |
Q&A: Mark Walker on FMCG omnichannel trends for 2025
The former Global Omnichannel Lead at Unilever discusses where the integration of online and offline retail is headed in the next 12 months. |
Fast Track to Ecommerce: Partners and Platforms – Register by 25 February
This Fast Track is designed specifically for organisations that sell through retail partners and third-party platforms, to upskill teams of one to one thousand, all included in the Econsultancy membership. |
