Plus, B2B and CDP enhancements discussed at Adobe Summit
| As if the marketerās job wasnāt hard enough already, there are also macro forces to contend with. We all experienced this during the pandemic, and with every headline news item thatās come our way since. Outside developments, it turns out, are always affecting the marketerās approach. Today, contributor Steve Petersen provides a helpful rundown of these factors ā from TikTok to culture wars and societal change ā and the actions marketers can take to manage them. Also today, the latest out of Adobe Summit around B2B marketing and the Real-Time CDP. Chris Wood
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| Marketing management | | | Martech doesn't exist in a vacuum. Stay ahead by considering macro factors that impact marketing strategies. | | |
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| Adobe Marketo | | | There was product news for B2B marketers at Adobe Summit around Marketo and Journey Optimizer as well as enhancements to Real-Time CDP. | | |
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| Data | | | IAB Tech Lab CEO Anthony Katsur calls for āGreat Resetā for ad industry facing epic changes to addressability and managing consumers' privacy. | | |
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| Customer data platform (CDP) | | | CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success. | | |
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| MarTech webinar | | | Learn about how Salesforce uses its Data Cloud to harness customer data, enable teams to deliver impactful marketing journeys, optimize sales & service conversations, and boost productivity. | | |
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| B2B marketing | | | Get actionable tips for finding industry experts, ensuring value alignment and amplifying influencer content across channels. | | |
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| Digital advertising | | | The Green Media Summit looks to give people actionable ideas about how their business and industry can generate less greenhouse gasses. | | |
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| Email marketing | | | How to ensure your emails are always landing in the inbox. | | |
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| Social media marketing | | | Connecting with creators and influencers can boost brand visibility. Tap into this strategy to build trust and engagement with your audience. | | |
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| No-FOMO zone | | | Unlock the complete spring 2024 MarTech experience, featuring nearly 50 sessions, empowering CX keynotes, Q&A, panel discussions, and more ā all for free, and all immediately available on-demand. No calendar reminders, no countdowns, no excuses. Start exploring now | | |
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