John,

I hope the content we sent you in yesterday’s MarketingSherpa newsletter (copied below) helps you on your tough climb toward more effective customer-first marketing results.

But there is something different in yesterday’s newsletter that I wanted to call your attention to.

MarketingSherpa is partnering with its parent organization, MECLABS Institute, to provide you with agency services. You’ve probably read case studies on MarketingSherpa about how MECLABS has helped marketers achieve results – like How Aetna’s HealthSpire startup generated 638% more leads for its call center andHow a small natural foods CPG company increased revenue 18% with a site redesign.

If you’re looking for help from a marketing agency in the following areas, feel free to reply to this email or visit this page:

  • Campaign concept and execution
  • Customer research and conversion rate optimization
  • Product creation and launch
  • Value proposition and brand work

Whether you’re interested in agency services or not, we want to thank you for being part of MarketingSherpa’s history. We’ve been publishing research and case studies since 1999 and plan on leveraging the customer-first marketing wisdom obtained from benchmarking thousands of companies and publishing 8,614 case studies and how-to articles to help you grow your organization.

Daniel

The state of CRO, where it's been and where it's going View in Browser
        

MarketingSherpa Insights from August 26 – September 9

Ask MarketingSherpa: Maturity of conversion rate optimization (CRO) industry

Most companies seem to have some kind of conversion rate optimization strategy – whether it is a good strategy is a whole separate question. In this article, marketers and experts weigh in on the state of CRO, where it's been and where it's going.
Read More ►

 

Ask MarketingSherpa: Finding and hiring content marketing writers

Before you hire a writer, you need to ask yourself some important questions to make sure they're a good fit for your company. You’re not just looking for general skills and dependability, you also need the right fit for your brand and value proposition. Read on for six factors to consider in the hiring process.

Read More ►

Not Every Customer Is Your Ideal Customer, and That's OK (via Target Marketing)

When you try to make your product everything to everyone, you end up with nothing special at all. By identifying the ideal customer, you’re able to craft a more powerful value proposition, because you don’t have to make something broadly (and blandly) appealing to entice people who your product can’t serve well.

Read More ►


 

MARKETINGSHERPA AGENCY SERVICES
We help your company get results in four key areas ...

  • Campaign concept and execution
  • Customer research and conversion rate optimization
  • Product creation and launch
  • Value proposition and brand work
Learn More ►
 

Our Most Popular Resources From the Last 14 Days

Coming Soon ...

Be on the lookout for these upcoming topics from the MarketingSherpa family (including MECLABS and MarketingExperiments): 
  • How to Write a YouTube Description
  • Does your Marketing Copy Have Earfeel?
  • How to Use Social Media to Increase Your Marketing Conversion
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