FW: Government/social media disputes shaking up marketing strategies

It says something that, in the midst of the pandemic, the Australian Government's confrontation with Facebook still managed to top news headlines last month. However, the fallout of the debacle is likely to last longer than the dispute itself, and as marketers we need to adjust accordingly.

ClickZ's latest report, 'Marketers call for tighter social media rules', helps you to do exactly that. Explore marketers' statistical verdicts on the current relationship between governments and social media platforms, what social media will mean for their future strategy, and that key question — should governments charge social media platforms to run news content?

Click below to download the report and get analysis from industry experts, including HypeAuditor's Alex Frolov, TWH Media's Tim Hyde, and Delivered Social's Jonathan Bird.