Hi John, 

The era of implicit opt-in and third-party data is coming to an end as consumer privacy regulations become more stringent and the death of third-party cookies and identifiers approaches. Brands and publishers must now rethink their approach to data collection and utilization in order to deliver personalized customer experiences.

To assist in this transition, explore the "Third-Party Data Deprecation Playbook". This playbook provides strategies for personalizing the customer experience in a world without third-party cookies. 

The report covers key insights on: 

• The next era of identity understanding 
• Centralized first-party collection & governance 
• Automated & Flexible end-to-end consent management 
• Case studies on Heineken USA and VF Corporation 

We believe that this report will be of great value to you and your organization. Please let us know if you have any questions or would like to discuss further.