The gaming industry’s ascendance was checked in the first quarter of 2023, as brands and consumers decreased their spending in the sector in anticipation of a mounting recession.
| The gaming industry's ascendance was checked in the first quarter of 2023, as brands and consumers decreased their spending in the sector in anticipation of a mounting recession. Additional coverage: During the Digiday Programmatic Marketing Summit, brand and agency executives weighed in on the present and future of the third-party cookie and cookieless identifiers. MediaSense offers its own reasons for why and how the agency pitch process needs to change irrevocably so as not to break the participants in the process. More in this Digiday+ Media Buying Briefing. Other things to know about Join us on July 13 just outside of NYC at the Digiday Publisher Golf Outing for a chance to connect with industry leading publishing execs over a casual round of golf followed by a happy hour. Secure your spot before June 14 to receive the lowest rate on passes. In this video, learn how brands and agencies are responding to the changing retail media landscape and optimizing campaigns for continued success. Sponsored by Best Buy Ads. Download this guide to learn how marketers are using always-on email testing to create more engaging content. Sponsored by Mailchimp. | | |
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howdy! howdy! howdy! | Sponsored by impact.com | | The state of commerce content | | As publishers diversify revenue streams, they’ve found a successful and trustworthy one — commerce content. Consumers flock to it for reviews and product guidance, allowing media companies to monetize content via affiliate links and drive conversions. | | |
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