🎛️ Gaming the metaverse

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Good morning, Marketer, did you miss the MarTech Conference?

Now, that would be impossible since all of the nearly 70 sessions are still currently playing for free. Here are some of our favorite sessions, which you can still catch today.

How M&T Bank successfully implemented a CDP Using A/B and user testing to shape customer journeys How to bring your ABM strategy to the TV screen Driving email innovation in a non-linear lifecycle How gaining customer trust can increase sales

Of course, if you’re only going to see one session, grab your popcorn and watch Kim Davis’s keynote on “The customer journey of lifetime.” It will get you thinking.

Henry Powderly,
VP, Content

How the gaming universe is preparing marketers for the metaverse

The first-ever IAB PlayFronts show why gaming could be the future of media in a Web3 era.

JANA Partners issues new public criticism of Zendesk

Zendesk shareholder JANA Partners continues its public feud with the CEO and Board.

How to gain quick SEO wins and maximize business impact with a small team

Tune in to a panel of leading SEOs who share how they have leveraged technology and automation to scale high-impact SEO programs. Gain valuable insights into how they attained quick, impactful wins.

Ogury acquires Motionly to power dynamic creative optimization campaigns

CEO Thomas Pasquet explains why animated ads should be personalized using DCO.

Webinar: Measurement in a Cookieless World - Are You Ready for What’s Next?

Effective measurement is a fundamental pillar of all marketing. But measurement is becoming increasingly difficult in today’s privacy-first world. With the imminent sunset of third-party cookies by 2023, there are two questions that are looming in the marketing world about measurement: How would you measure (and report on) in-channel performance if you do not have access to all the data? What would this mean for cross-channel data attribution? Join this webinar to find answers.

RSVP Today!