California’s attorney general plans to enforce the privacy law early, but by then companies will already be dealing with advertiser pullback and compliance pressure tests.
| Eighteen months since the General Data Protection Regulation went into effect, the fallout from the law has been minimal. The same will not be true for the California Consumer Privacy Act. Read more below. Even though enforcement doesn't begin until the second half of 2020, violations can still be punished retroactively. Many of the publishers that pursued subscriptions funneled their resources into customer acquisition. In 2020, they are going to have to start focusing on churn instead. For publishers, building direct-sold ad revenue and subscriptions are their two top priorities for 2020. These five charts of original research map out what publishers' business models look like today. Other things to know about Trying to figure out Amazon? Join us at Amazon Strategies, a two-day forum and workshop in New York City, for detailed, actionable insights to help you find success on the platform. At the Digiday Video Advertising Summit, we asked ad execs what's keeping them up at night. Their answers included customer acquisition, measurement...and "hippies" who might just turn their screens off altogether. Sponsored by Hulu. | | |
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howdy! | | | In 2020, publishers will arm up for the churn war | | Smart publishers need to build up propensity-to-churn models to identify before someone leaves, deploy catch-and-save teams that use the skills of journalists and zero-in on tech factors like credit card expirations. | | |
howdy! | Digiday | | Digiday Research: The changing business model for publishers, in five charts | | For publishers, the biggest priorities heading into 2020 are how to grow revenue they can control: Both through direct-sold ads and subscriptions. Digiday Research conducted this year found that those priorities, along with figuring out how to hire the right talent for those needs, are top of mind for publishing execs. | | |
howdy! | Beyond Ads | | Gambling will overwhelm sports media in 2020 | | The spread of legalized sports betting will unleash a wave of performance marketing budgets. It will also give sports publishers new opportunities to show off their branded content, video and experiential capabilities. | | |
howdy! howdy! |
