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GE’s Linda Boff Wins Adweek’s 2017 Grand Brand Genius Honor Dynamic CEO is the creative force behind a range of groundbreaking work By Robert Klara Linda Boff, the CMO whose work has helped to transform GE's public image over the past two years, has been named Adweek's Grand Brand Genius for 2017. The announcement came earlier this evening at the magazine's annual Brand Genius gala, this year held at Cipriani 25 Broadway in New York's Financial District. Though GE has...
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The NFL’s Most Creative Man, Martellus Bennett, Cast His Own Teammates in a Series of Crazy GIFs Aaron Rodgers dropping a football mic? Check. By Patrick Coffee Green Bay Packers tight end Martellus Bennett is a busy guy. When he's not helping his team attempt to win the NFC North for the second year in a row, he's working on any number of projects with his multimedia production company, The Imagination Agency. The work, which includes children's books, apps and games inspired...
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