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Geena Davis Has Led the Charge for Women in Hollywood. Now She’s Doing the Same for Advertising Working with brands, agencies and data to analyze female roles in ads By Kristina Monllos Don't ask Geena Davis about role models. At least, don't ask her about female role models on screen. The Oscar-winning actress turned gender-equality activist wants more women in movies and on television playing scientists, engineers, lawyers, CEOs--all of the jobs that women have in real life--but please, if you do anything, make those characters interesting....
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The Visuals in Sony Bravia’s New Commercial Are Out of This World Planets align in DDB Berlin spot By David Gianatasio DDB Berlin's stunning new ad for Sony Bravia is ultimately a lot more down to earth than it initially appears. Our story begins with a father and son driving across a desolate lunar-type landscape to attend a mysterious gathering in the middle of nowhere. Slowly, majestically, planet Earth peeks above the horizon, its deep, dramatic...
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The Best Radio Ad of the Year Isn’t a Total Surprise, but It Is a Delight Motel 6 tops the Radio Mercury Awards again By Tim Nudd Winners of the 2017 Radio Mercury Awards were announced Thursday night in New York, and Best of Show went to a familiar and celebrated long-running radio campaign--The Richards Group's work for Motel 6 featuring the musings of Tom Bodett. The Motel 6 campaign has been a fixture of the Radio Mercury Awards for decades, winning...
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How TV Land Quietly Became the Go-to Network for Original Comedies It's rebranding with a batch of new shows By Sami Main Over the past two years, TV Land has become home to a slew of hit original comedy programs. Early experiments, like The Jim Gaffigan Show and Hot in Cleveland, bridged the gap between the typical syndicated shows viewers of TV Land were used to and the new wave of original programming. "A good comedy is...
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These BuzzFeed Videos Are Unexpectedly Impacting Local Businesses Around the World One series visits restaurants in a range of price points By Sami Main From taco trucks to ice cream sprinkled with edible gold, the video team at BuzzFeed's Worth It has seen--and eaten--it all. Worth It follows BuzzFeeders as they try three similar foods at three different price points to determine which was their favorite. "I like how involved the audience has become," said Steven Lim, a BuzzFeed...
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The Weather Channel’s Headlines Got Unusually Snarky After Trump Announced He’s Ditching Climate Deal 'So, what happens to Earth now?' By Sami Main As President Donald Trump gathered press and supporters in the Rose Garden this afternoon to announce his decision to remove the United States from the Paris climate accord, The Weather Channel's website shot back with a few choice headlines. The site's homepage looked like a rebuttal of that controversial decision, with headlines like "So, What...
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This Is Us Stays Put: NBC Reverses Course and Keeps Its Biggest Drama on Tuesday Must-See TV won't be coming back after all By Jason Lynch Must-See TV's return was very short-lived. Just two weeks after NBC announced next season's most aggressive scheduling move--shifting its breakout freshman drama This Is Us from Tuesdays to Thursdays at 9 p.m.--the network has changed its mind, and will continue airing the drama on Tuesdays at 9 p.m. next season. As part of the move,...
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