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Gen Z Is The Largest, Most Diverse Group of Media Users, According to a New Report From Nielsen SVOD and multimedia devices are growing in popularity with older generations By Sami Main Part of Nielsen's latest Total Audience Report for the first quarter of 2017 highlighted just how unique and diverse Gen Z is when it comes to consuming media. The report found that Gen Z and millennials make up almost half of Nielsen's TV homes in the U.S., and that Gen Z is the most racially...
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Several Freshman Shows—and SNL—Stormed the Emmy Nominations 7 big takeaways from this year's nominees By Jason Lynch Thanks to Peak TV, there are more scripted series than ever--with around 450 expected to air this year--making it seemingly next-to-impossible for new shows to make a splash with overwhelmed audiences. But that didn't stop an impressively large number of first-year programs--including shows like This Is Us and The Handmaid's Tale, which shook up the...
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