How are beauty and cosmetics companies using generative AI? From healthcare to travel, multiple industries are investing in generative AI technology in order to enhance products and services. Beauty and cosmetics is no different – an industry already at the forefront of innovation, where ‘beauty tech’ and virtual shopping tools are shaping an all-new type of customer experience. Now, generative AI – which includes image generators like Dall-E and the AI chatbot ChatGPT – is leading to further innovation, in areas ranging from content creation to shopper personalisation and more. Here’s a look at how several companies in this sector have been using the technology.
A generative AI deep dive – register to join us Tuesday 11th July This edition of the trends webinar takes a closer look at the most interesting developments in this rapidly changing space, including: the application of GenAI to marketing processes; the latest examples of how companies are using GenAI in customer journeys to support ecommerce sales; and how GenAI is likely to augment team productivity and working.
Ecommerce Quarterly Q2 2023 This quarter’s edition includes growth and innovation in retail media, B2B brands adopting B2C strategies and cross-border commerce between France and China.
Retail Media Best Practice Guide Retail media can help brands reach in-market customers near the point of sale. This guide looks in-depth at the retail media opportunity, with best practice advice on strategy, campaign execution and measurement.
