As marketers incorporate genAI into their workflows, the sheer volume of apps can cause a headache. How do you know the tool you’re working with now is best for the long run? Today, contributor Lisa Peyton compares large language models (LLMs) with this crucial question in mind.
Also today, a report from last week’s Green Media Summit in New York. There are many different approaches brands are taking to curb their carbon emissions. Adopting a greener adtech supply chain is one way that reduces waste. Good for the environment as well as the bottom line.
Chris Wood
Editor
