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click here | Join Canada's marketing leaders as they zoom in on how to navigate the change ahead. Hear first-hand CMO insights on today's (and tomorrow's) most relevant issues. Team PD opportunity? Take advantage of the special group rates + continue the conversation with your teammates at your own reserved virtual breakout tables. Contact Maggie Wilkins at mwilkins@brunico.com for special team rates. |
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| NEW ON THE AGENDA: Tuesday, October 5 | 1:00 - 1:30 PM EDT View from the C-Suite:
Tim Hortons on going back to the basics | Amid the chaos of the pandemic, many brands have had to slow down and recalibrate what they put into market. Tim Hortons is one of them. In this intimate and interactive conversation, CMO Hope Bagozzi will discuss the steps the marketing team is taking to rejuvenate the iconic brand by going "back to the basics" and focusing on its founding values of freshness and quality, value, and giving back to the community. The opportunity to submit questions will be available during the session. |
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| Wednesday, October 6 | 3:00 - 3:30 PM EDT The BIG BRAINstorm: Relevance, reinvention and rejection Some consumer shifts have been percolating for years while others surge to the surface seemingly overnight. How can brands future-proof to avoid being left behind the zeitgeist, and how can they strategize back into their customers’ lives if they fall short? In the final brainstorm of the series, our experts will delve into the changing values, attitudes and priorities to map out potential pitfalls and share strategies for how brands can reinvent themselves after falling out of step with consumer tastes and trends. |
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| ™ Marketing Evolution: C-Suite Summit is produced by Brunico Communications Ltd.
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