| Hi John,
Increased connected TV (CTV) inventory means declining ad prices. Linear viewership is declining, but traditional TV still dominates viewing time. And measurement is still tricky business. If only there was a...TV guide (pun intended).
Sharpen the focus on your 2025 TV ad spending strategy with these EMARKETER resources: - “CTV Ads Work Across the Purchase Funnel, but Measurement Remains Difficult,” top charts
- “Linear TV: The Video Format Where Consumers Spend the Most Time,” top charts
- “US TV and Connected TV Ad Spending Forecasts,” analyst report
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| Sincerely,
Henry Powderly
Senior Vice President, Media Content and Strategy
EMARKETER
Sponsored by MNTN and WideOrbit |
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