Brands are in the content game now,
so brush up on your skills Audiences are changing, the market is changing and media is changing – so your marketing should be changing too. With so much content to compete against, come learn how to connect & stand out now. Here are a few sessions you won't want to miss at this year's Playback Marketing Summit: Digital Deep Dive Social media can be one of the most effective tools in your marketing toolkit, but if you’re treating it like a magical free bullhorn then it’s no better than sending a message in a bottle. Learn how to get social tools really working for you by diving into some cheap, cheerful and highly effective digital marketing cases. Get schooled on what not to do in social media as we focus in on the importance of pragmatism, targeting and leveraging your existing audience. |
Susan Irving
Senior Director of Marketing
Pepsico Foods Canada
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Keynote: What's your content strategy The new era of marketing is digital - and it's turning the world of content creators upside down. Advertising is native, product brands are now media companies, publishers are now marketing agencies, and media companies now have to bake the marketing into every piece of content they make. In this session, Rose will discuss the new types of talent, processes and tech that are key to effectively marketing and building IP brands – and how to create long term content strategies that build ROI and equity for your company brand. |
Robert Rose
Chief Strategist
Content Marketing Institute
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| | Presenting Sponsor
Gold Sponsor
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