| We are looking for the next big thing in advertising, tech, media, or content. Daring, innovative, groundbreaking, forward-looking - all of these can be used to describe AToMiC-worthy work. Surely, you have programs that challenged the status quo. Bring them forward! AToMiC categories span all aspects of the evolving media and marketing universe - advertising, media innovation, tech breakthroughs, and entertainment content.
NEW for 2018:
AToMiC IP
Breakthrough entertainment concepts and intellectual property launch ideas. Who came up with an innovative model and best used new platforms to launch new IP? Can include efforts ranging from film and TV to apps, games and other formats.
Audio Branding
Branding has a long history of using audio, from jingles to mnemonics, and sound now extends to fields like acoustic design wherever audiences interact with your brand. Who has gone beyond the jingle and created a new audio aspect for their brand?
Brand Voice
There are more dimensions to the brand/consumer relationship, and the new more personal, interactive and immersive touch points require developing brand voice in new ways. From Alexa to chatbots – who has best tackled this new aspect of branding? Entries have shifted up in the calendar as the AToMiC Awards are now the culmination of the pan-industry AToMiCon event on March 28. EARLY BIRD DEADLINE - SEPTEMBER 29 Submit early and save $50 per entry! |
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