Get more out of website testing to maximize ROI
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Hi , Over the last several years, digital marketers focused on delivering a customer experience that differentiates them from the competition. This makes sense at a time when many customers say their experience with a business is as important as the products or services it provides. To provide each customer the most satisfying customer experience, marketers need to do rigorous testing of their websites, mobile apps and other touch points. This optimization of the overall digital customer experience will drive conversions while delivering personalized experiences that meet usersâ expectations. Conversion optimization platforms (COP) are tools help marketer's get the most out of testing. COPs designed for a continuous workflow consisting of iterative periods of experimentation, followed by reflection on those experiments, and actions taken as a result of the insights gained. MarTech's report "Enterprise Conversion Optimization Platforms: A Marketerâs Guide" takes an in depth look into the various capabilities of COPs. Included in the report are profiles of conversion optimization platform vendors, in addition to recommended steps for evaluating and purchasing.
