Laden...
DAILY SCOOP
Daily Harvest recall post prompts backlash, Netflix CEO on new ad tier and how to meme like Gen Z
Also: Kodiak Cake’s TikTok manager humanizes herself and the brand with goofy videos.
A DAY IN THE LIFE
‘Get off the client happiness hamster wheel,’ says Inkhouse’s Anne Baker
We caught up with Baker to get her take on the current work of a PR pro and how she sets herself and her team up for success every day.
RAGAN AWARDS
How a hospital served the public and journalists with video interviews
University Health enlisted hospital experts to share advice on staying safe during the pandemic. The effort has won in the ‘Media Relations Strategy: Media Relations Video’ category of Ragan’s 2021 Media Relations Awards.
THE FRIDAY REPORTER
The career journey of The Hill Editor in Chief Bob Cusack
And how Cusack played a role in "Wonder Woman 1984."
MARKETING
Why you need to embrace nostalgia marketing now
Only '90s kids will get why this technique is so valuable.
WRITING & EDITING
How to write shorter
Short is good.
CRISIS COMMUNICATIONS
How to keep your executives from ‘going rogue’ during a crisis
As usual, the work starts long before the crisis does.
A metaverse alliance amid growing awareness and a new production company from Naomi Osaka and Lebron James
Also: He’s a 10, but he doesn’t subscribe to PR Daily’s morning newsletter.
MEDIA RELATIONS
CBS News exec Shawna Thomas’ 3 tips for building better relationships with journalists
Thomas suggests positioning you organization as just one character in a bigger story.
Microsoft nixes facial recognition, NHL debuts ASL interpreter and how Americans feel about gas companies’ ESG promises
Also: Doritos pledges $5 million to Black Changemakers program.
PR
What prominent LGBTQ+ PR pros say about reaching the community in Pride and beyond
Avoid rainbow washing, celebrate intersectionality and more.
4 tips to boost your award-winning chances
Make your entry stand out among the competition.
INTERNAL COMMUNICATIONS
2022 Intranet Buyers’ Guide
Tips for picking the intranet that best meets your needs — and how to get buy-in.
5 tips to creating a strategic plan that will wow your business leaders
Create a plan that will keep you on track and boost your credibility with business leaders.
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