Get Ready for the Trump Pump

Monday, 15 July 2024

[4 min read]

Dear Reader,

Richard Dawkins first coined the concept of a ‘meme’ in his seminal book The Selfish Gene.

He defined it as ‘an idea, style, or usage that spreads from person to person within a culture’.

Like dominant genes, dominant memes replicate fast.

They win out over opposing ideas and define society just as biological cells do in our bodies.

Today, internet memes are a part of this never-ending fight.

Although they’re often humorous, they usually have a deeper point.

They’re how ideas take hold and enter the public zeitgeist. They help people form and solidify opinions.

With that in mind, check out this picture from Sunday’s assassination attempt:

Have you ever seen a more iconic image?

Shot by Evan Vucci, the Pulitzer-winning photographer for the AP News.

Bloodied, defiant, standing straight, fist in the air, Stars and Stripes waving in the background.

Hollywood couldn’t do a better job!

And no matter what your politics are, I think we can all admire the sheer courage of the moment (or, if you’re more cynical, the sheer media savviness!).

The thing is, this image is already spawning a thousand memes.

While some are funny, many amplify the courage of Trump under fire or the more conspirational questions of who might be behind the shooting.

Like this one:

This might sound silly to you…

But I genuinely think the original image — and its memetic effects — wins Trump the election.

And I’m not the only one.

On prediction markets, his chances shot up 5% percentage points in the minutes after the shooting:

After Biden's debate debacle, Trump was already on a roll. But this incident has increased his momentum.

Similarly, Ronald Regan’s approval rating shot up 22% after he was shot in 1981.

Look, I’m making no case about the politics of this. I’m just saying it as I see it playing out.

So, my point today is this…

With four months until the US election, how are you positioned for a Trump win?

What investing moves should you make now?

In my opinion, one asset stands head and shoulders above all else.

Let me explain…

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