Get the most out of your media spend in the age of transparency

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Media Buying in the Age of Transparency

London

November 22, 2018

Are you getting the most from your media budget?

Transparency is in the spotlight and marketers want a clearer view of where their media spends are going and what impact they're having. At Digiday Hot Topic: Media Buying in the Age of Transparency, we'll provide a unique, under-the-hood look at how today's biggest media buyers are making the most of their spends and how you can too.

This one-day event taking place on Nov. 22 in London will unpack everything from viewability to verification to measurement. As an attendee, you'll get smarter about:

How agencies fit into the in-housing conversation. We'll shine a light on how agencies are helping brands in-house parts of their media buying by providing expertise, training and consultancy. Working around walled gardens. Given that the pull of platforms is just too great, this session will show you how to make walled gardens work with practical workarounds to ease concerns. How brands are owning viewability, ad fraud and brand safety. What checks and balances can you put in place in order to ensure that you are getting what you pay for? We'll show you.

Don't miss this chance to gain exclusive insight into how you can get the most out of your ad dollars. Reserve your spot before Oct. 18 to take advantage of our early rate and save on passes.

Interested in sponsorships?

Digiday Hot Topic: Media Buying in the Age of Transparency will provide thought leadership, branding and lead generation opportunities in front of an influential group of media buying executives. Submit your information here to learn more.