Navigate the COVID-19 Crisis with Confidence and Success
| | | Get your crisis training kit today! Navigate the COVID-19 Crisis with Confidence and Success The Crisis Response 6-Pack Training Kit is yours to turn to any day of the week, any hour of the day and way beyond this challenging crisis, as it is inevitable that other crises will test the skills of even the best communicators. | The 6-pack sessions cover these important and timely topics:
Crisis plans Stakeholder messaging Executive messaging Social media Video and visual storytelling |
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Communicating during the COVID-19 crisis is a challenge for the most veteran of communicators. The situation changes daily and so do the needs of your key stakeholder groups—from employees to the media. | You will learn:
What messaging is appropriate in the new normal—from compassionate tone to clear details Ways to modify your crisis response in real-time and deploy staff to support your efforts New writing rules and storytelling principles to inform and inspire all stakeholder groups—even when the news is bad Insights to help you leverage social media as part of your ongoing crisis communications The powerful new role video plays in uncertain times New ideas for creating and sharing video that motivates offsite staff and moves audiences looking for a source they can trust The surprising role that creative, even "fun," content plays amid crisis—and how to create it Plus: We’ve provided a downloadable To-Do List for you to keep easy track of the tactics gleaned from these sessions. |
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A crisis plan should be like a well-packed suitcase. You want to ensure you’re ready for anything thrown your way—order the Crisis 6-Pack today! If you have any questions, contact Shallon Blackburn at shallonb@ragan.com. Related Item: Crisis Leadership Board – Apply Today |
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