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Why brands need to be cautious with comedy chatbot personas
When creating a chatbot or AI assistant for your brand, how informal should you go? This is a question that many marketing and development teams have no doubt asked themselves. For finance chatbot Cleo, it's an issue that has recently come to the fore.
Econsultancy celebrates its 20th anniversary
The best digital marketing stats we’ve seen this week
Three great product search experiences powered by machine learning
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Featured Reports
2019 Digital Trends
In association with Adobe and based on a survey of nearly 13,000 professionals, Econsultancy's 2019 Digital Trends report looks at the most significant digital-related trends that are driving marketing and customer experience strategies in the short to medium term, with a focus on understanding what companies are prioritising and what they regard as the greatest challenges.
 
Skills of the Modern Marketer
Based on an extensive study of 500 marketers and a review of the academic and professional literature, this report identifies the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment.
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Econsultancy
 
“Content” is all the rage in digital marketing, and it has been ever since brands realized their first websites gave them the power and means of production to publish their own messages and information without depending on the press or advertising to distribute it. In this ebook, we'll explore how to lay the foundations for a sensible content marketing strategy, based on technologies and structures we’ve seen succeed with our customers and the Acquia Platform.
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Events
Marketing Week Live
Event, 6th-7th Match, London
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Training
Psychology for Digital Marketing 
London, March 12
Masterclass: Customer Experience (CX) (3 days) 
London, March 13-15
Masterclass: Advanced CRM Strategies (3 days) 
London, March 19-21
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Econsultancy
 
Delve into RedEye’s guide where we share the core elements of building a future-proofed marketing automation strategy. This guide is based on the expertise and knowledge RedEye has gathered while working with some of the UK’s largest retailers, allowing RedEye to generate important insight into future trends.
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Michael Page Digital
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Michael Page Digital
Senior Digital Marketing Executive
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Michael Page Digital
Digital Marketers
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