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Getting data-driven marketing personalisation right

New research from Movable Ink shows consumers are more likely to purchase from, and stay loyal to, brands that personalise customer interactions and comms.

Sponsored by Movable Ink
 
The ethics of AI writing and the need for a ‘human in the loop’

With AI-generated writing, imagery and even video becoming available in increasingly high quality, how can marketers ensure responsible use of these tools? ContentBot founder Nick Duncan talks AI, ethics, and the need for a “human in the loop”.

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Econsultancy Live: The Connected Consumer 2022
Join us in-person on 16th of November in London for a day of inspiration and debate. Econsultancy Live: The Connected Consumer 2022 will set the agenda, bringing together marketers and ecommerce professionals from across industry, to discuss key themes such as customer insight, humanising data, and ecommerce conversion.
Tickets £199 / Free for members
Featured Reports
 ‌  Ecommerce Best Practice Bundle

Econsultancy’s Ecommerce bundle consists of four reports that set out a comprehensive blueprint for businesses looking to update their existing ecommerce offering or develop a new proposition. It covers strategy and operations, generating demand, converting demand and measurement.
 ‌ Digital Shift: Q4 2022

Focused tightly on digital technologies, marketing and ecommerce, Digital Shift delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
 
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Econsultancy London
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