What are your organization’s top resolutions?
If genAI is on the list, it’s time to put a game plan together. That said, it might seem overwhelming with all the new products and features rolling out. To help navigate, contributor Lisa Peyton has put together a fantastic step-by-step guide to incorporating genAI processes into your marketing functions.
Also, please consider taking a moment to fill out our Salary and Career Survey. As the martech landscape continues to evolve, so do the roles of marketers. This survey helps our community better understand the impact of change on the profession.
Chris Wood
Editor