The new tool aims to deliver insight across the entire purchase funnel by blending TrueX’s attention-focused, targeted-ad product for video publishers with Gimbal’s location-data-driven programmatic offering.
| Almost two years after TrueX and Gimbal merged, it will roll out a new ad-marketplace product that blends the signature elements of each company. Called TrueTargeting, the new tool, aims to deliver insights up and down the entire purchase funnel by blending TrueX’s attention-focused, targeted-ad product for video publishers with Gimbal’s data-driven programmatic tool that incorporates its consumer and location data. Read more below. Gimbal / TrueX to reveal the reason they merged: a new targeting tool for CTV. In this week's Digiday+ Media Briefing, media editor Kayleigh Barber looks at how publishers like Apartment Therapy and Group Nine are dealing with social platforms' commerce limitations. As TikTok has continued to grow in recent years, marketers and businesses have focused on the platform, often as a way to diversify their social media mix. TheSkimm, Condé Nast, The Washington Post, Politico and Hearst have shifted reopenings to at least the end of the month and, in some cases, til March. Other things to know about The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing. Submit by the regular deadline on January 28 to save on entries. With cookies, identifiers and targeting capabilities all in flux, brands are renewing their focus on the essentials of B2B reporting capabilities. Sponsored by AdDaptive. As AI continues to drive advertising sales into increasingly automated approaches, the ad-sales process and salespeople’s roles are being reinvented. Sponsored by Salesforce. | | |
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