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Global Agency of the Year: In Turbulent Times, Ogilvy Seamlessly Ushers in a New Era By focusing on its goal of 'Twin Peaks': creative and results By Christine Birkner When it comes to leadership changes, 2016 will be remembered as a time of disruption. While most will recall it as the year of Brexit and Trump, the ad business saw its own turbulent times, with no less than five top ...
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6 Funny, Moving and Provocative Ads That Showed Ogilvy's Creative Excellence in 2016 Winning work from Adweek's Global Agency of the Year By Christine Birkner Ogilvy & Mather Worldwide just had a banner year, winning both the Cannes Lions Network of the Year and the Effie Awards' Most Effective Agency Network of 2016, thanks to some clever, moving work.
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10 of the Best Ads That Highlighted Droga5's Craftsmanship and Creativity in 2016 Adweek's U.S. Agency of the Year showed humor and heart By Katie Richards Droga5, Adweek's U.S. Agency of the Year, produced a wide range of work in 2016 for clients ranging from Johnsonville to Hennessy. Some ads will likely make you laugh, while others might make you ...
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3 Things Kiss Taught Me About Marketing Iconic band knew how to rock brand storytelling By Jason Harris When I was a kid, I straight-up loved Kiss. I was drawn to the makeup-wearing, leather-clad, blood-spitting, loud-playing band like a full-on groupie, buying every album and putting on face paint and singing my ...
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As Social Platforms and Brands Turn to Live Video, Will Viewers Keep Tuning In? Early data is promising for 2017 By Marty Swant A week before Thanksgiving, dozens of sharply dressed young men and women began arriving at Taco Bell's headquarters for the fourth annual Friendsgiving feast, which included rolled turkey tacos and ...
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Infographic: Brands Went All Out With In-App Ads Over Thanksgiving As shoppers took to their smartphones By Emma Bazilian Every year, more and more people are opting to skip the long in-store lines that mark the holiday shopping season in favor of buying directly from their smartphones—and, as a result, advertisers' budgets ...
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General Mills Concludes Its U.S. Creative Review by Naming 3 Agencies for Project-Based Work Joan, Erich & Kallman and The Community get the nod By Patrick Coffee General Mills concluded the closed creative review it launched this summer by naming three agencies to handle project-based work for its extensive brand lineup.
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