JANUARY 19, 2018

Hey there. Welcome to the WardsAuto Dealer 5 for Friday, Jan. 19. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

The outlook is positive for General Motors, but, boy, coming out with a new pickup truck sure is expensive.

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People matter more than ever in the car-buying journey. Download this guide to learn why person has emerged as the new fourth P of Automotive Marketing, and how you can leverage your people to create more connections and fuel your growth.

The head of Lexus' U.S. unit publicly tells his boss, “We have to build this vehicle,” referring to a concept CUV unveiled in Detroit.

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Mazda’s rotary engine became an icon in its own way, and now it appears ready to rev up for a return engagement.

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Here are Cars.com’s best-of picks in various vehicle categories for its annual awards competition.

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Now for the latest dealer news from CBT Automotive.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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