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News & Analysis on the Bakery and Snacks Industries
  27-Mar-2025
 
Going beyond: Inclusions, toppers and tricks
Creative inclusions and innovative toppers are elevating the bakery and snacks categories, driving both visual appeal and flavour experiences.

Manufacturers are exploring unique textures, flavours and functional ingredients that add value to products: from nutrient-packed seeds to exotic spices.

These additions not only cater to evolving consumer tastes but also offer differentiation in a competitive market, making them key to product innovation strategies in 2025 and beyond.
 
 
 
 
SPONSORED MESSAGE
 
Piping-hot trends in the bakery categorytrack
 
Whether light and fluffy or dense and rich, baked goods served up affordable comfort during uncertain times. See how a fresh new take on bakery's purpose and nutritional profile is transforming the category...   Click Here
 
 
 
 
 
The art of making snacks feel luxurious without the price tag
Consumers crave indulgence, but in today’s economy, they’re also watching their wallets. How can brands create snacks that feel premium without the premium price tag?.. Read

Dressed to impress: The rise of bakery add-ons
Manufacturers are turning their luxurious ‘extras’ like decorations and personalised add-ons into an integral part of baked goods’ product finishes.. Read

A multi-layered ‘snacks-perience’: How to capitalise on the top 10 trends defining 2025
The global snack market is undergoing a transformation, driven by shifting consumer behaviours, bold new flavours and changing health priorities.. Read

How to win in 2025: Top 10 ways to embrace indulgence and exploration
The second of the three-part guide highlights the key 2025 trends in the bakery and snacks industries, ensuring you stay competitive in a dynamic market.. Read

How to win in 2025: Mastering the top 10 health-driven innovations for success
We have developed a comprehensive three-part guide to explore the key bakery and snack trends for 2025, ensuring you stay competitive in an ever-evolving market.. Read

It’s all about texture: The secret ingredient driving bakery and snacks innovation
From the satisfying crunch of a chip to the chewy bite of a snack bar and the stretchability of tortillas, texture is emerging as a key differentiator in food innovation.. Read

Consumer panels are dead: Why it’s time to rethink product development
Foodpairing’s bold approach to product innovation is challenging long-held industry practices that no longer meet the demands of today’s fast-paced market. So, how can you ensure your products resonate with consumers while avoiding costly missteps?.. Read

 
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SPONSORED MESSAGE
 
Piping-hot trends in the bakery categorytrack
 
Whether light and fluffy or dense and rich, baked goods served up affordable comfort during uncertain times. See how a fresh new take on bakery's purpose and nutritional profile is transforming the category...   Click Here
 
 
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