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DAILY SCOOP
Golden Globes shares winners on Twitter, 58% of workers report constantly checking messages, and CDC admits to communication mistakes
Also: Dole riffs on popular meme for fruit bowl campaign, Chicago mayor spars with teacher union over remote learning, and more.
THE CONSULTANT IS IN
Why PR people don’t like talking to reporters
‘No comment’ is no strategy. Figure out what they need to know, then add what you want them to know.
MARKETING
Visible’s CMO Cheryl Gresham on growing audiences—and attracting customers—in 2022
The marketing executive joins Visible, a Verizon company, after serving as US head of marketing for TikTok.
BRANDING
3 tips for developing your message around your brand purpose
Corporate social responsibility is nothing new. Here’s how the experts say your organization can prove it lives up to its words.
Biden’s vaccine mandate heads to the Supreme Court, business travel struggles to rebound and Wordle takes over social media
Also: Corona debuts new non-alcoholic beer, Walmart slashes paid COVID-19 leave for workers, and more.
WEBSITES
5 website issues that hurt your brand reputation online
Here are some website mistakes that PR pros should be able to identify as problems for building online audiences and communities.
RESEARCH
60% of CEOs say that defining the voice of the company is their responsibility
The data from Ragan and HarrisX shows how connecting with execs and clarifying boundaries is crucial for communicators looking to make an impact.
LEADERSHIP COMMUNICATIONS
Amazon’s Ty Rogers on how communicators can prove worth to C-suite
The tech company makes PR an essential part of early product development—and asks everyone to participate in the process of explaining value to customers.
2022 Grammy Awards postponed indefinitely, how Gen Z is questioning the metaverse, and Walmart invests in electric delivery vans
Also: Frito-Lay partners with Rick Astley on new year campaign, the hottest communications technology at CES, and more.
NONPROFIT COMMUNICATIONS
Storytelling tricks that help nonprofits make an impact
Consider these five tips to make your campaigns find new audiences and stick with them over time.
DIVERSITY AND INCLUSION
10 crucial considerations for making digital content accessible
Here’s why accessibility should be at the top of every communicator’s new year’s resolutions—and how to make meaningful change.
A DAY IN THE LIFE
PublicRelay’s Mark Weiner gives advice for 2022: ‘Simply begin’
The new chief insights officer for the media monitoring and analytics brand shares how he is approaching work and success in the year ahead.
CDC updates COVID testing guidance, November quit rate breaks records, and Airbnb fights discrimination on its platform
Also: Pepsi gives away Crystal Pepsi for 30th anniversary, Ford ramps up electric pickup production, and more.
PR INDUSTRY
7 New Year’s resolutions PR pros should consider
As we head into another year of uncertainty and digital transformation, here’s how communicators can ensure success.
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