| The influence of a ✨vibe✨ on TikTok TikTok / @420doggface208 / @anthonydicosimo Not to be all “I’ve been following @420doggface208 before he was mainstream, chugging cran-raspberry,” but I have been following @420doggface208 before he was mainstream, chugging cran-raspberry Ocean Spray. Maybe it’s because I follow dancers and/or stoners on TikTok, but his videos began appearing on my For You page sometime in July. I specifically remember this one, where he’s in a “420 Souljahs” T-shirt with a big ol’ smile across his face, and he’s just steady groovin’. All the comments at the time were calling out the “good vibes” he was radiating and how confidently he was feeling himself. So I wasn’t surprised when the video he posted of himself skateboarding and lip-synching to Fleetwood Mac with a bottle of Ocean Spray went extremely viral.
TikToker @420doggface208, whose real name is Nathan Apodaca, has infected people with his good vibes. It became a meme and trend that politicians have joined in on, and Mick Fleetwood himself has re-created it. Every media outlet, including myself and my colleagues, has tried to get in touch with Nathan to both keep the good vibes going and to overanalyze it to the point where we might unintentionally destroy said vibes. Nathan never got back to me, and I’m sad and thankful he didn’t. More on that later.
The initial good feelings his video aroused, and then the nerdy sensation it has created across social media and traditional news media, made me think about how simple and powerful this genre has become on TikTok. Nathan’s not the only viber; user @anthonydicosimo has dubbed himself a #VibeTribe member, recording and sharing videos where he’s dancing to a range of different popular songs to make himself “feel better.” In July, I featured in this newsletter mother-daughter duo Krithi and Sridevi, who I’d argue also deliver impeccable moods with their choreographed dances.
TikTok / @krithi0328 Here’s where I’ll get kind of heady and nerdy in trying to define a “vibe” on TikTok: Every TikTok is a vibe, but not every TikTok is a good vibe. “Good vibes” are subjective — but as a general classification of content, “good vibe” videos usually contain dancing and feel-good music. And the subjects are usually unassuming players who don’t fit the demographics of the most popular users on the app. But the most distinct quality is that the videos are felt, as opposed to watched. It’s active engagement that requires us, the consumer, to vibe with the subject. You’ve got to have an emotional capacity to quickly pick up its nonverbal feelings and cues. It’s not intellectual — and as soon as you make it intellectual, the vibes are killed. I do realize in writing this heaping definition for something so amorphous that I have killed some good vibes, but I hope that irony further proves my definition and point.
I think the reason we feel the videos from Nathan and others are so special is because of this nebulous authenticity. Nathan seems like he’s simply existing, and he enjoys his own existence, and he’s sharing it with us. I’m speculating, so perhaps he did have a master plan for his social media career — but I’m inclined to believe his natural “good vibes” incidentally made him famous. We are so used to seeing influencers who appear to try very hard to manufacture a public image that they think will appeal to the masses. And, here, we want to believe Nathan is who he authentically presents himself to be, and there is something very naturally appealing about that.
A “vibe” also has to exist in a social vacuum in order to enjoy it purely. We have to suspend our criticisms and speculations of who these people are, where they come from, and if they’ll milkshake-duck. While I think we should adore these people and this kind of content with a healthy dose of skepticism, in these times, vibey TikToks feel so necessary. The country is bubbling over with anxiety as we head into Election Day during a pandemic: Allow yourself to feel something good that does not have to be situated in anything rational.
Last week, at the height of Nathan’s viral moment, my colleagues and editors encouraged me to stay persistent and get in touch with him. And I get it, we are in the JOURNALISM business after all. But I instinctively didn’t want to push it any further, either. Why ruin a good thing? I thought to myself. Nathan also seems like he’s being selective with whom he wants to talk to, and, honestly, good for him. It doesn't seem like he makes his TikToks with a compulsion to be validated, the way other influencers I reach out to behave. He seems like he was enjoying himself — and if fame came to him, he was going to ride that fame. Ocean Spray gifted him a car, which ultimately became good PR for Ocean Spray, but Nathan ultimately got a car. Branding aside, it feels like equitable compensation for helping to break up a cycle of turbulent news with unpretentious good feelings.
Nathan, AKA 420doggface208, if you’re somehow subscribed to this newsletter and reading this, you don’t need to ever respond to my inquiries. I just hope you’re enjoying yourself. And in the words of rapper Dom Kennedy, I hope you’re “eatin’ good, smoking great, working hard … feeling’s unexplainable.”
We’re just vibin’.
—Tanya Chen The French are stepping up to protect kids making money online For almost as long as parents have made money by sharing their family lives on the internet, many people have been asking the question: Who is protecting the rights of these kids?
Now, we have finally seen a legislative attempt to answer the question. On Tuesday, French lawmakers passed a piece of legislation aimed at protecting child social media stars, the BBC reported. The law addresses the main issues facing children working online. It ensures that they see a part of the earnings from their likeness and protects their right to use their own likeness as they see fit once they are cognizant enough to do so.
According to the BBC, the law will only apply to children who spend “spend significant amounts of time working online and whose work generates an income.” The new law will ensure these children have the same protections as child actors and models, including placing some of their earnings aside for them to access as adults. The law will also regulate how much time a child can spend “working online.”
On the privacy question, the bill includes a provision giving a child the “right to be forgotten,” the French newspaper Le Monde reported, which would require platforms to take down videos of children if they request. Basically, this gives children the power to decide if they still want to be “internet famous” as adults.
In May, I wrote in this newsletter about this issue and how the case of Huxley Stauffer had spurred many to reconsider the rights of children who are making money online. Attempts by US lawmakers to put any sort of restrictions on the influencer industry have for the most part failed, as the Hollywood Reporter detailed in a 2019 piece about California’s attempts. As I wrote then, we are living in an era that is akin to Hollywood prior to the enactment of the 1939 Coogan Act, which protects child actors. I think we can all agree this is a bad thing.
Will France’s first step lead to the US government or a state government to take a serious look at this issue? We are, of course, a little preoccupied, but I certainly hope so.
The French politicians are hoping so too. (The bill was passed unanimously.) Bruno Studer, the lawmaker who introduced the legislation, said he hopes his country will be a leader in protecting the rights of children who are making money online, the BBC reported.
"Children's rights must be preserved and protected, including on the internet, which must not be a lawless area,” he said.
Amen.
— Stephanie McNeal Want more? Here are other stories we were following this week. Fitness influencer Amanda Kloots, whose 41-year-old husband died of COVID-19, had a powerful response to Trump’s tweet. "Unfortunately not everyone is lucky enough to spend two days in the hospital,” the fitness influencer and Broadway performer responded to President Donald Trump's recent tweet urging Americans not to fear the disease.
A 27-year-old composer has inspired one of the most epic and delightful duet chains on TikTok. There are now more than 500 duets to his original TikTok with an entire cast of grocery store characters that other people have created.
Kellyanne Conway’s daughter is not your #Resistance hero. “Claudia has been an unexpected and unusually candid political voice. But hers is also a voice that is mired in misdirected hero worship among the Twitter #Resistance and complicated by the ethical complexities that come with adults dissecting the messages of a 15-year-old,” Vox’s Rebecca Jennings wrote, adding a human context to Claudia Conway’s viral TikToks.
P.S. If you like this newsletter, help keep our reporting free for all. Support BuzzFeed News by becoming a member here. (Monthly memberships are available worldwide.) 📝 This letter was edited and brought to you by Tanya Chen, Stephanie McNeal, and BuzzFeed News. You can always reach us here.
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