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Good Housekeeping’s ‘Kitchen of the Future’ Could Also Be the Future of Content Marketing A swank new space for food shoots doubles as an event and promotional venue By Robert Klara When Jane Francisco joined Good Housekeeping as its new editor in chef four years ago, she didn't just take the helm of one of publishing's oldest and most revered women's service magazines, she assumed control of the magazine's famous test kitchen. A glass-walled space with white cabinets and appliances of brushed stainless steel, the kitchen...
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Anomaly Wins Creative Review for Coca-Cola’s Minute Maid Brand Doner had been the incumbent since 2002 By Patrick Coffee Coca-Cola has chosen Anomaly as the new creative agency of record for its Minute Maid line of juices after a review. The account had been with Doner since early 2002, and this was the brand's first U.S. agency review in more than 15 years. "In keeping with the strong roster of agencies that help craft...
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Amazon Constructed a 79-Foot Echo, the Largest Installation by an Advertiser in Times Square The 7-story effort promotes its music services By Kristina Monllos There's a new giant structure in Times Square, but it has nothing to do with office space or condos. The 79-foot (or seven story tall) structure is an Amazon Echo of sorts--it's attached to a billboard as part of the company's new campaign touting the streaming capabilities of Amazon Music. The massive effort, which is...
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These New Tourism Ads for Lexington, Ky., Were Filmed by Horses Cornett and Whit Hiler ride again By David Gianatasio Equine auteurs take the reins for a new campaign portraying Lexington, Ky., as "The Horse Capital of the World." Translation: Regional tourism office VisitLEX strapped GoPros on some horses and used the resulting footage in a series of ads. Local shop Cornett, the force behind the popular Marketing Buzzword Jar and other fun projects, developed...
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Q&A: Chance the Rapper Album Artist Brandon Breaux on His Chicago-Themed Bud Light Bottle Design Limited-edition bottles will be released ahead of Lollapalooza By Erik Oster You may not know the name, but there's a good chance you're already familiar with Brandon Breaux's work. The Chicago artist and designer created the album art for all three Chance the Rapper albums, bringing a distinctive visual flair now synonymous with the artist. He has also led design on websites for artists Leon Bridges...
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The Year’s Most Expertly Choreographed Ad Has a Delightful Ending That Explains Everything A brilliant mathematical demo By Tim Nudd Here's a commercial that should undoubtedly charm the Film judges at Cannes. It's a spot out of Japan by agency Mori Inc., featuring incredible mathematical choreography by Furitsukekagyo air:man. Trying to figure out what's going on is half the fun, so we won't spoil who the advertiser is, or what they're selling. But stick with...
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This KFC Chicken Sandwich Is One Step Closer to Boldly Going Where None Has Gone Before It's not quite Stratos, but... By Angela Natividad This takes "rising above the noise" to a whole new level. KFC and agency Wieden + Kennedy have revealed more about their plan to launch the Zinger sandwich to the edge of space, announcing a partnership with space flight experts World View. Here's the latest promo video, in which the Zinger gets strapped into its...
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