Our old friend Nilofer Merchant has a compelling idea: “Your Employees Have All the Creativity You Need. Let Them Prove It.”

Every company boss is sitting on a big ole pile of unused potential, and the question is always about how one taps into it.

That’s kinda what “creativity” means, at least in this context.

Hmmm… I used to believe that “Everybody is born creative”. I no longer do.

What I do believe, however, is Leo Burnett’s famous line, “Good ideas don’t care where they came from.” In other words, a good idea is a good idea, it doesn’t matter if it came from the grey-haired receptionist or the overpaid, hotshot-ninja-guru wunderkind in the skinny jeans.

The trick with good ideas is first knowing how to recognize them and then knowing how to keep them alive long enough to be useful. 

Good ideas are just too easy to kill...

CREATING CULTURE THAT DRIVES BETTER OUTCOMES TO SCALE AND TRANSFORM YOUR BUSINESS WITH JASON KORMAN & JOE POLISH

Here’s a glance at what you’ll learn from Jason and Joe in this episode: 

• Why Jason started Gapingvoid, how it influences people at scale and the tools entrepreneurs can use to transform their companies.
• How to make change really happen in your company (PLUS: The secret to designing ideas that spread).
• The interesting way Jason Korman and Hugh McLeod grew (and continue to grow) Gapingvoid.
• How to use language and drawings to get your point across in a simple way AND reinforce your message.
• The 3 pieces of advice Jason would give to entrepreneurs who want to become even more successful.
• Jason’s definition of “culture” and how to create a culture that drives better outcomes.
• What to do FIRST if your company’s culture is unclear OR needs a massive overhaul.
• ONE THING the greatest leaders and smartest CEOs of companies like Southwest Airlines, Zappos and Microsoft do create enthusiastic employees, loyal customers, massive media and greater profitability.