Practical Ecommerce Merchant

June 16, 2025

Google Ads AI Overview AI Mode

How Google Ads Fits into AI Overviews and AI Mode

“Marketing Live” is Google’s annual virtual event showcasing new products, formats, and tips. This year’s program took place last month, when Google announced over 40 updates to Ads, YouTube, and data measurement, all of which were mostly AI-driven.

I will focus this post on changes to Google Ads within AI Overviews and AI Mode.

AI Overviews, AI Mode

AI Overviews is Google’s generative AI feature that answers queries entirely in search results. Google introduced the feature in 2024. AI Overviews summarizes solutions from across the web and occasionally cites those sources for further research.

For example, searching “how to clean an oven” could trigger an AI Overview that includes a list of external sites with bullets, videos, and other formats.

To date, AI Overviews have summarized mostly organic listings. At last month’s Marketing Live, Google announced that Overviews would show more ads. For instance, a “how to clean an oven” search could trigger ads for cleaning products.

New Ecommerce Tools: June 12, 2025

This week's rundown of new products and services for merchants includes tools for AI-powered checkouts, loyalty programs, subscriptions, payments, tax compliance, shipping optimization, and research and analytics. Read article >

Instant Practical Ecommerce Webcast

Tariff Turmoil: How Ecommerce Brands Can Still Win

In this 20-minute webcast, trade expert Thomas Taggart breaks down what’s changing in trade, what it means for your margins, and how top brands are adjusting. Watch now >

Don’t Exit for the Wrong Reasons

Our "Ecommerce Conversations" host, a seasoned entrepreneur, evaluates good and bad reasons to sell a business. Read article >

From the Archive: February 1996

What Is the Purpose of Your Web Site?

To succeed, a small business website must be a carefully targeted, wisely designed, pay-its-own-way tool that adds to the bottom line. To achieve this you need to ask: What is the purpose of our Web site? Read article >

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Chart: Shoppers top devices, apps

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