Google Ads Update | B2B Supplier | Programmatic Email

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June 10, 2024

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Columbia Sales Team Fuels B2B Supplier

Shahzad Chagani runs operations for PE Energy, a Houston, Texas-based supplier of industrial equipment and supplies. The company collects leads online from worldwide B2B buyers and relies on its Columbia-based sales team to convert them into sales.
“Colombia is pretty Westernized,” Chagani told me. “We find a lot of college-educated talent there.”

In our recent conversation, Chagani addressed his backend setup for 100,000 SKUs, the benefits of an offshore sales staff, and more. The entire audio of our discussion is embedded below. The transcript is edited for length and clarity.
Eric Bandholz: Tell us who you are.
Shahzad Chagani: I’m the director of operations for PE Energy in Houston, Texas. We sell industrial equipment and supplies. I’ve been running the company for 10 years. About 80% of our revenue is B2B, with 15% via ecommerce.
Read article >

A Message from UserWay

Digital Accessibility with the UserWay Widget

In 2024, digital accessibility is essential for online businesses. The UserWay Accessibility Widget is the preferred solution for more than 1 million global companies. It offers comprehensive features such as customized branding, easy ecommerce integration, and multiple languages. Simple to install; no coding required. Learn more >

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From the Archive: July 2020

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🔥 Today's Great Ecommerce Idea

Automate Inventory with Data Feeds

"Implement data feed management tools to sync supplier feeds, ensuring up-to-date inventory and product details across all sales platforms, including Amazon and Shopify."

- Shahzad Chagani, Director of Operations, PE Energy

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