Google Analytics 4 | Personali zed Marketing | Abandoned Cart s

Oct. 26, 2020 | Welcome to our new and improved newsletter!

A Message from Salesforce

Choosing a Digital Commerce Platform?

In this report, discover why Gartner positioned Salesforce as a Leader in the 2020 Magic Quadrant for Digital Commerce.

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Introduction to Google Analytics 4

Google Analytics has come a long way since it launched in 2005. Version 4 is the latest iteration. It enables the blending of online and offline user activity into one reporting stream.

Designing Emails for Clicks and Conversions

Email design has evolved to reflect changes in technology and consumer behavior. The goal is to elicit the desired action from the recipient, such as a click or conversion. In this post, I'll address tips on designing high-performing emails...

The Value of Personalized Marketing for Ecommerce

A well-executed personalized marketing program may resemble person-to-person conversations like those a shopper could experience in a brick-and-mortar retail store. It is easy to recognize a genuinely good customer experience when you have...

Manual Texts Recover 21 Percent of Abandoned Carts, Says LiveRecover Founder

Dennis Hegstad believes the best way to recover abandoned carts is via text messages. But his messages are not automated or bot-driven. Hegstad's company, LiveRecover, sends one-to-one texts from a real person to folks who have left...

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SEO How-to

🔥 Today's Great Ecommerce Idea

Beware of SEO Myths

"Many myths surround the complex signals that search engines use to determine organic rankings. One of the most popular is that older domains rank more strongly. It’s not true. The major search engines have access to domain age, IP address, and owner. However, Google’s John Mueller confirmed that domain age is not a ranking signal."

– Jill Kocher Brown, Director of SEO, JumpFly

🎙 'Ecommerce Conversations' Podcast

'Gated' Product Launch Leads to $250,000 in 1-day Sales

Native Deodorant Founder on Scaling to $100 Million in 2 Years

Real Men Wear Makeup, Says DTC Co-founder

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🎯 Industry IQ

Resources from our partners.

Ecommerce Guide to Flat Rate Shipping

How to Jumpstart Growth in Ecommerce

Maximize Holiday Sales in the Covid Era

Signs It's Time for a New Fulfillment Partner

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