| May 3, 2021 | 🌎 Today is World Press Freedom Day. A Message from RankSense Optimize Shopify Speed and Core Web Vitals Is your Shopify site running slow? Is it ready for the Core Web Vitals update? RankSense guarantees great page speed scores and can optimize for key metrics that will soon become ranking factors. Find out why these metrics are critical for your Shopify site. Learn More... Webinar: Streaming Video + Ebook Fighting Fraud in the New Age of Ecommerce Covid-19 has accelerated consumer ecommerce adoption. Online shopping is booming. Unfortunately, that dramatic growth ushered in a new wave of fraudsters. In this 20-minute streaming video and ebook, we'll address "frictionless" fraud detection, critical data elements, barriers to success, and more. Instant Access... Using Google Analytics for Continuous Improvement There is no shortage of articles on tips and tricks for improving Google Analytics. This article, however, will focus on using Google Analytics for its main purpose: driving continuous improvement in your business. To help, I've assembled a Data Studio... The Increasing Complexity of Product Returns The pandemic sparked an increase in ecommerce sales but it also generated a massive hike in product returns. According to U.S. Department of Commerce estimates, total ecommerce sales for 2020 were $788 billion, an increase of 32.4 percent from 2019. A Message from Sajari The New Standard for Shopify Search Generate more revenue for your Shopify store through smarter on-site search and discovery. Get six months free when you sign up by May 30. Start Free Today... Quality and Craft Drive Chisos Boots Founder The idea for Chisos boots started with back pain. Will Roman, the founder, owner, and lifetime cowboy-boot buyer, injured his back in a motorcycle accident. Wearing boots became painful. He launched Chisos.com, a custom, handcrafted bootmaker, in 2019. April 2021 Top 10: Our Most Popular Posts Our mission since 2005 is to publish independent content to help ecommerce merchants. What follows are the 10 most popular articles that we published in April 2021. Articles from early in the month are more likely to make the list than later ones. 🔥 Today's Great Ecommerce Idea Don't Rely on Overlays for Accessibility Fixes "Accessibility overlays are third-party web scripts that alter the user experience. Overlays attempt to address accessibility issues, but they fall short in protecting merchants from lawsuits and in helping visually impaired shoppers. Video captions, inaccessible buttons, form-field error descriptions — all require website-specific solutions, not a single line of overlay code." - Joseph Dolson, Contributor; Accessibility Consultant and Trainer 🗓 CommerceCo Upcoming Live Events CommerceCo delivers exclusive ecommerce marketing insights to experienced merchants. Sign Up for a Free 30-Day Trial.(No credit card required.) May 6: How Jordan West Made SMS His Top Owned Channel Using text messaging for ecommerce, with CEO of Little & Lively apparel. May 20: What Does Amazon's Ad Boom Mean for Sellers? Keys to Amazon ad success with vice president of Jungle Scout. 🎙 'Ecommerce Conversations' Podcast Personal-care Founder: No More Petrochemicals Home Gym Provider Overcomes Supply Disruptions, Thrives Subscribe to the podcast. 🎯 Industry IQ Resources from our partners. Essential Amazon Advertising Search Terms How to Sell In Instagram Stories Retarget Online Shoppers with Direct Mail You are receiving this email at newsletter@newslettercollector.com because you opted on our website to receive the Practical Ecommerce newsletter. You can unsubscribe, change frequency, or update your email address at anytime. Was this email forwarded to you? Subscribe here. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. See this page for other mail clients. --
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