Google boosts original reporting; Popeyes BYO-bun promotion; Amazon asks users for Alexa answers; and more

MORNING SCOOP

Google algorithms favor original news, Popeyes’ ‘BYOB’ invite lays an egg, Amazon crowdsourcing Alexa answers

Also: Gen Z devoted to their online platforms, social media takeaways from Toms, racist comments overshadow ‘SNL’ casting breakthrough, and more.

THE WORKPLACE

8 keys to regaining control of your workday

Busy tasks and incessant outside requests will sap your time, energy and cheerful disposition. Try these approaches to set and maintain your priorities.

CONTENT MARKETING

Infographic: 19 tips for getting better SEO with images

Getting a better rank on search engines isn’t just about maximizing your keywords. You should also think about how your tag and format your images.

PR DAILY AWARDS

Announcing PR Daily’s Content Marketing Awards finalists

Congratulations to this year’s honorees. Stay tuned for the winners announcement.

BRANDING

How a legacy cleaning supplies brand is using Spotify to juice engagement

President and owner Alison Gutterman of Jelmar, the company that makes Tarn-X and CLR, says music and cleaning are an intuitive fit—but that’s only the tip of the spear for her campaign.

RAGAN AWARDS

Nominate your peers—or yourself—for Ragan’s Top Women in Communications Award

Winners will be feted at a gala celebration in spring 2020.

THE WORKPLACE

UPS communications exec: Make the business case for diversity

Learn how you can take the lead and increase accountability through insights from the shipping company’s executive communications manager, Janet Stovall. Also, don’t forget the bottom line.

MORNING SCOOP

Google ordered to let employees speak out, how PR pros feel about the future of influencer marketing, and WeWork loses comms chief before IPO

Also: Salesforce educates consumers about its brand mission, Taco Bell makes waves with vegetarian offering, report shows hiring women leads to bigger returns, and more.

WRITING & EDITING

10 tactics for more efficient writing

Choose an angle, identify what to leave out, work in short bursts, and embrace your clunky (perhaps even unusable) first draft.

JOBS OF THE WEEK

30 jobs in the PR and marketing world

Before you jump at an offer to work in a major U.S. city, make sure you can afford the cost of living. Find out the priciest metropolitan areas, and then check out our list of current openings.

RAGAN AWARDS

Announcing Ragan’s inaugural Top Women in Communications Awards

Nominate the game-changing women you work with—or nominate yourself—by Nov. 8. The class of inspirational women will be recognized at an awards gala in March 2020.

HOW WE DID IT

How a robotic duck calms young cancer patients and boosts Aflac’s brand

Sometimes recovery takes more than medicine. The iconic spokes-duck, crafted into an interactive toy, gives youngsters undergoing treatment a much-needed morale boost.

CONFERENCE ALERT

Take your audience on an epic journey with the power of your words

Your own journey to success starts at The Brand Storytelling & Content Marketing Conference at Disneyland.

CONTENT MARKETING

4 ways Toms drives consumer success and sales on social media

‘Put yourself in the fans’ shoes,’ says James Chong, the company’s senior manager of social customer engagement. Read on for more insights you can employ in your own online efforts.